Rapid proto-typing

I enjoy contributing and generating new ideas and then being part of bringing them to life. The more disruptive the idea the more fun.

ideating

The challenge of identifying the right target audience, the right positioning, the differentiating value.over the years I have had the opportunity and challenge of participating in many such sessions. Today working with Gravity Tank (go to the link and read about them -  As innovation consultants, Gravity Tank works with its clients to grow new business, define new products and services, and enter new markets through business analysis, research, and design. - they are quite adept at guiding a group and helping uncover the hidden gems)was one of them. We spent the morning reviewing research they had done on our behalf and then the afternoon developing concepts and lastly building models of how those ideas would come to life.

building models

Good stuff.

On a side note Gravity Tank is in the midst of interesting litigation with Apple and Samsung. read here